Cliff Maske
Work
Little Debbie
Research Question & Our Answer
What is modern indulgence?
Modern indulgence is something people feel they should not need to justify to anyone but themselves.
Methodologies
We started with ourselves,
then asked others.
The Little Debbie Confessional Booth
What We Learned
Indulgence is a coping mechanism.
People crave full-fat indulgence.
Nostalgia is a shortcut to indulgence.
View the full presentation here.